thedailywhat: McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign. That lesson? Don’t. You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong. After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.” #McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed. [dailydot / @natebramble.]

thedailywhat:

McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign.

That lesson? Don’t.

You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong.

After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.”

#McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed.

[dailydot / @natebramble.]

via courtneytothemax
1/25/12 @ 11:49am • 729 ♥

729 notes
  1. medbillingandcoding reblogged this from reagan-was-a-horrible-president
  2. likestash reblogged this from thedailywhat
  3. brianisburning reblogged this from chokesngags
  4. thecodeofwatermelons reblogged this from imbobswaget
  5. imbobswaget reblogged this from reagan-was-a-horrible-president and added:
    McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying...
  6. travelhikepsych reblogged this from reagan-was-a-horrible-president
  7. arielnietzsche reblogged this from reagan-was-a-horrible-president
  8. kilgoretroutappreciationsociety reblogged this from reagan-was-a-horrible-president
  9. reagan-was-a-horrible-president reblogged this from foulmouthedliberty
  10. lifeisawholelotofmiddle reblogged this from realfoodology
  11. lamecanica reblogged this from foulmouthedliberty
  12. foulmouthedliberty reblogged this from motherjones and added:
    McDonalds fail. Twitter win.
  13. compiled reblogged this from thedailywhat
  14. nerdlover510 reblogged this from thedailywhat
  15. bdoing reblogged this from thedailywhat and added:
    OH FOR FUCK’S SAKES DIABETES AND FAT THEY ARE TWO DIFFERENT THINGS DO NOT CONFLATE THEM IT IS LARGELY GENETIC STOP BEING...
  16. fgfpk reblogged this from theweekmagazine
  17. anika-jo-whoa reblogged this from courtneytothemax
  18. marynpaulsen reblogged this from courtneytothemax
  19. chippabomb reblogged this from thedailywhat
  20. genericfoe reblogged this from thedailywhat
  21. etherealseaside reblogged this from mindymaygan
  22. moabukbuk reblogged this from mimmblemimmble and added:
    oh sweet schadenfreude :/
  23. alannahlynn reblogged this from you-are-not-for-all-markets
  24. mimmblemimmble reblogged this from thedailywhat
  25. dreamweaverdeceiver reblogged this from mindymaygan
  26. joejonas reblogged this from mindymaygan and added:
    hahahahahahahaha